Layout – Mandatory Assignment – Designers Tea Party

Assignment

Create a recipe booklet about eggs for Opplysningskontoret for egg og kjøtt. Main focuses are keeping a consistent design, type, colors, and layout. Target group are students and young adults. Submit a ready for print file and do all the necessary steps to get there. We were given text and photos , the text should not be edited but we could use the photos as we wished.

Sketches & Mood board

I started out with some sketching in my book, it would be really fun to form paragraphs as chickens and eggs. From the get-go I wanted to create a booklet that looked nice and in my mood board search I really liked the chalkboard background and «drawing» on the board and the photos. I think it looks interesting and it’s effortless. I see now that my sketches are mostly drafts of layouts and not so much color combos, I drew most elements from my mood board and the colors came naturally there. As I’m reflecting now I could have experimented with different backgrounds more.

I think writings upon photos and chalkboard gives a effortless but fun look. I think this reaches the audience real good.

Layout / Grid

From one of the videos I watch they sat up this grid and guidelines, I borrowed it for this project and I found it quite helpful! I got 12 columns and guidelines all the way down with a width of 12 points (I think, or 6). This saved me so much headache.

Process, mostly testing

These are some of my testings for the front page, I played around with different fonts and layouts. The rest of the process went pretty straight forward. I started with installing the background, then I marked each page with headlines so each topic had a page. Next I filled in the text bodies and added the pictures. I made sure every page and detail hit the grid the same way.

Final

Here’s the grand final! I am so pleased with the end product. I got three different fonts throughout the whole booklet and was a bit worried that it would be too much but I think it works great with the chalkboard look. I kept the numbers of pages short and added two «notes» pages to get to 16 , I read somewhere that pages should be divided by four when creating a book. I really like the egg doodles, I used them to fill some empty spaces and I think it made the branding stronger.