Kategori: Mandatory Assignments

Create a Logo – Learning Activity and Week 1 of MA 08

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For the next four weeks, we’ll be working on Mandatory Assignment 08 – Branding and packaging. Each week is dedicated to a handful of steps, and work as a schedule, which I appreciate a lot! Still being fairly new to this kind of design projects, I often feel overwhelmed and don’t know where to being or how to focus through the whole process.

This week the assignment is to develop a name and logo for a dog food product, while following specific steps.

Exploration

Use sketching techniques to draw thumbnails.

Is started out by coming up with some names, since I already had something on my mind. Here at home one of the brands we get cat food from is called Mjau/Meow and I think it’s charming and wholesome in a way, so I wrote down Voff/bark right away, and went for dog howl and doghouse/hundehuset/hundegård. I haven’t draw dogs in quite a while so a little refresher was needed.

The barking dog in the down left corner really caught my heart!

Focus

Highlight three of the thumbnail ideas that you consider the best options and state why.

I used my focus to experiment and draw different types of dogs and try drawing some silhouettes as drafted earlier. The barking dogs are for the Voff brand and I tried to draw them in different angels. I used my drawing tablet for sketching to practice using it and hopefully it can help me quicken the whole process from paper to screen.

Construction

Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo.

This I drew in Illustrator using my tablet, it went much smoother and faster than my usual hours long process, this makes me hopeful for the future!

Testing

Experiment more with your favorite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each

I thought of testing it out with a more realistic drawing, but I waited it too long and spent some time moving things around, not much dramatic testing.

Refinement

Choose your final design and execute it in Adobe Illustrator, along with the name of the product.

This is the finished logo, it’s hand drawn both image and font. I think this can be very fun to play around with as a brand.

voffpdfDownload

Layout – Mandatory Assignment

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Assignment

Create a recipe booklet about eggs for Opplysningskontoret for egg og kjøtt. Main focuses are keeping a consistent design, type, colors, and layout. Target group are students and young adults. Submit a ready for print file and do all the necessary steps to get there. We were given text and photos , the text should not be edited but we could use the photos as we wished.

Sketches & Mood board

I started out with some sketching in my book, it would be really fun to form paragraphs as chickens and eggs. From the get-go I wanted to create a booklet that looked nice and in my mood board search I really liked the chalkboard background and «drawing» on the board and the photos. I think it looks interesting and it’s effortless. I see now that my sketches are mostly drafts of layouts and not so much color combos, I drew most elements from my mood board and the colors came naturally there. As I’m reflecting now I could have experimented with different backgrounds more.


I think writings upon photos and chalkboard gives a effortless but fun look. I think this reaches the audience real good.

Layout / Grid

From one of the videos I watch they sat up this grid and guidelines, I borrowed it for this project and I found it quite helpful! I got 12 columns and guidelines all the way down with a width of 12 points (I think, or 6). This saved me so much headache.

Process, mostly testing

These are some of my testings for the front page, I played around with different fonts and layouts. The rest of the process went pretty straight forward. I started with installing the background, then I marked each page with headlines so each topic had a page. Next I filled in the text bodies and added the pictures. I made sure every page and detail hit the grid the same way.

Final

Here’s the grand final! I am so pleased with the end product. I got three different fonts throughout the whole booklet and was a bit worried that it would be too much but I think it works great with the chalkboard look. I kept the numbers of pages short and added two «notes» pages to get to 16 , I read somewhere that pages should be divided by four when creating a book. I really like the egg doodles, I used them to fill some empty spaces and I think it made the branding stronger.

*sip sip*

Sources

http://www.adobepress.com/articles/article.asp?p=2224070&seqNum=3

https://www.stuprint.com/news/preparing-your-booklet-artwork-for-print

https://indesignsecrets.com/import-rgb-images-indesign-convert-cmyk-export.php

https://helpx.adobe.com/indesign/using/layout-design-9.html

How to Create a Chalkboard Vector

https://www.freepik.com/free-photo/top-view-bowl-with-lentils-variety-condiments_972327.htm

https://www.freepik.com/premium-photo/raw-pasta-with-tomatoes-spices-with-cutting-board-with-cheese_1028380.htm

https://creativemarket.com/ambr/2171637-Posters-Burger-House?utm_source=Pinterest&utm_medium=CM%20Social%20Share&utm_campaign=Screenshot%20Social%20Share&utm_content=Posters%20%7C%20Burger%20House&ts=1516219375870

https://www.hieunguyendesign.com/

Food and Malt logo design – Mandatory assignment

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For this assignment we’re designing a logo for a client, Food and Malt by Anders and Even, a delicious mix of micro brewery and fairly priced fast quality food. The place to be for the trendy youngsters and hipsters.

I researched Andres’ background a bit to see sort of what kind of aesthetics and brands he’s been working with. Since he’s been working in the same industries it would also be great to see how they used their logos in store and on products.

Brooklyn Brewery , Nøgne Ø
Sense that’s handcrafted, traditional, passionate, hygge, friendly/homie, special. Well know, both of them. Strong brand when it comes to design.
Round shapes to fit in various places. Simple and easy recognizable logos, even in different colors and edits.

Uncle Billy’s Brewery
Plays well with mascot concept. Fun design and overall seems like a great place.

Rita’s Bar and Dining
I like the colors and graphics, a bit messy site for my taste.

Dude Food – Their inspiration
Great food inspo. Would work great in food trucks or at pubs as suggested.

Competitors: Naboen, Henrik Øl og Vinstove, and Spisekroken

Didn’t find too much info, since their websites either didn’t exist or haven’t been updated since the early 2000’s. Judging by their websites I wouldn’t be too worried, as long as Food & Malt sets up a well designed and functional website. Also I don’t get the sense that any of the competitors has a well executed concept, it all seems outdated and messy. When I visited Naboens website I was nervous to click anywhere, it literally looks like newspaper cut-outs and glued on paper, sketchy! And ,no tea no shade, I don’t really see why they’re competition. The only thing is that they seems to have been there for a looong time and it’s located out on the street, while Food and Malt will be located inside a hall.

Location: Kjøttbasaren

This is the ultimate location! A collective of great restaurant, bars and cafes, Food & Malt would feel right at home. Price and food-wise I think Egon is their real competition, Food & Malt really needs to excel and differentiate them self from Egon. Other than that I think Resturant 1887, Biblioteket Bar and Starbucks will compliment Food & Malt well!.

Visual inspiration



As inspiration I found these logos. They match the criteria Anders and Even set for their logo, hipster, letterpress, quality, homemade and professional.

Sketches

In my sketching process I first drew out some bits without looking up inspiration, I played with letter placement, small doodles and came up with this simplified mountain made up of F,A and M. Later I looked at logos, styles and uses from Anders’ past experience, since Food and Malt is similar to those businesses. Then I looked up some references for how I should build my logo and looked for details that I hadn’t thought off during my first sketching.

Dette bildet har et tomt alt-attributt, og filnavnet er 3yMCLQKu5HAtGe-k7AN2lt3l5Z2JmY50Q83gInmOnwe6uK7EuDYLp624ZT8nLHnzGLehnpR8FJwAxdMgra8D8P5uz_Z9t3G4TNi28ckujKoXxap6tvZPHx3LD9Koh_hAPjm0Wp9S
Skriv bildetekst…


Final design

I really liked the versatility of a round shape and went with that for my final. Since my shapes were simple I thought there were more room for details.

Logo template

Overall I think they can work a bunch of different themes with this logo, and it can be “dressed up and down.

Final design

I kept a nature theme with the sun, moon and mountain, together with the stamp/letterpress style I think it represent traditional, handcrafted and natural. As much as the sun and moon is decorative I thought it also could represent timelessness and that this ain’t no night bar only type of bar.

A few different fonts I tested out and didn’t make the cut.
Brand Style Guide


SOURCES

http://brooklynbrewery.com/

https://www.nogne-o.com/

https://unclebillys.com/

https://www.ritasdining.com/

https://dudefoods.com/

http://www.spisekroken.no/en/

https://www.facebook.com/pages/Henrik-%C3%98l-Vinstove/120146211388331

https://www.grannen.no/naboen2

http://kjottbasaren.hwdesign.no/

https://www.bergensentrum.no/restauranter/2618_naboen-pub-restaurant

https://www.etsy.com/de/listing/385169426/manly-logo-design-im-freien-logo-hipster?utm_source=Pinterest&utm_medium=PageTools&utm_campaign=Share

https://www.shutterstock.com/image-vector/mountain-hipster-logo-template-335853635

https://www.etsy.com/de/listing/386312380/robuste-logo-design-im-freien-logo?utm_source=Pinterest&utm_medium=PageTools&utm_campaign=Share

https://i.pinimg.com/originals/50/de/06/50de06ac29462f8d8aaa3ba1c4d0def5.jpg

Design Principles – Mandatory Assignment 01

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This week we’re learning about design principles, the Gestalt Principles.

“The word Gestalt is German, and literally stands for a pattern, figure, form or structure that is unified.. Gestalt Psychology, a movement that took off in Berlin back in the 1920s, seeks to make sense of how our minds perceive things in whole forms, rather than their individual elements.”

This is quite useful knowledge, I would even call this core knowledge of design and it’s set up. The principles can be used in all kinds of design, logos, print, websites, magazines, everything!

These are the three I chose to focus on for this assignment. I may be making a bigger post about all the principles later but I’m a bit short in time right now, meanwhile I would highly recommend checking out the links in my sources!

Figure/ground

Let’s say you’re looking at a picture, you see an object in focus and background, or this text, you can see the text from the white background. That’s all principles of figure and ground. When you can tell what’s in focus/figure from the (back)ground.

My sketches and try-outs:

Final Product:

Continuity

I like to compare this with the saying «a red tread» but in a more literal way, the object literally goes through the design.

Sketches:

Final Product:

 

 

Prägnanz/Simplicity

Simplicity is a great tool in design, it allow us to make clever and smart logos and illustrations without having them be photo realistic and take for ever to draw. I can’t even imagine a world without simplifying.Take a heart as a sample, imagine drawing realistically looking heart every time instead of the simplified heart shape.

Sketches:

Final Product:

Sources:

https://www.usertesting.com/blog/gestalt-principles/
/https://www.canva.com/learn/gestalt-theory/ http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm

Finding my way through Moodle aka. Moodle Map

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As one of our introduction activities, we were assigned to make a map of our learning platform Moodle. Finding your way around at a forum can be just as confusing as arriving to a new actual school, oh boy was I lost for a while!

When I first looked through Moodle, I couldn’t believe it. It was such a mess.

After a few desperate hours later of running around the platform, going back and forth a hundred times, I finally began to understand the structure and how to get around. And it all fell into place.

After sorting through every inch of Moodle.

I hope everyone found their way around in the end, and that we haven’t lost anyone in Moodle. How was your first day of the new semester?

*sip sip*
-Anne-Lise