This week we’re learning about design principles, the Gestalt Principles.
“The word Gestalt is German, and literally stands for a pattern, figure, form or structure that is unified.. Gestalt Psychology, a movement that took off in Berlin back in the 1920s, seeks to make sense of how our minds perceive things in whole forms, rather than their individual elements.”
This is quite useful knowledge, I would even call this core knowledge of design and it’s set up. The principles can be used in all kinds of design, logos, print, websites, magazines, everything!
These are the three I chose to focus on for this assignment. I may be making a bigger post about all the principles later but I’m a bit short in time right now, meanwhile I would highly recommend checking out the links in my sources!
Figure/ground
Let’s say you’re looking at a picture, you see an object in focus and background, or this text, you can see the text from the white background. That’s all principles of figure and ground. When you can tell what’s in focus/figure from the (back)ground.
My sketches and try-outs:
Final Product:
Continuity
I like to compare this with the saying «a red tread» but in a more literal way, the object literally goes through the design.
Sketches:
Final Product:
Prägnanz/Simplicity
Simplicity is a great tool in design, it allow us to make clever and smart logos and illustrations without having them be photo realistic and take for ever to draw. I can’t even imagine a world without simplifying.Take a heart as a sample, imagine drawing realistically looking heart every time instead of the simplified heart shape.
Sketches:
Final Product:
Sources:
https://www.usertesting.com/blog/gestalt-principles/
/https://www.canva.com/learn/gestalt-theory/ http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm
Designers Tea Party 