Having read the basics of surveys in detail, choose someone you know (other than yourself) and create a logo for that person according to the two steps below. The person may be a family member, a friend, a fellow student, a celebrity or anyone you could physically interview and who would be able to participate in your interview.
Step 1 Look at the Core Interview Questions on page 103 and conduct an interview with your chosen individual. Make sure that you get the data on what the person’s persona is: Who are they? What are their personal goals? How do they define success? Etc
Profile: Elvira
Who you are as a person: Soft and caring, but determent to reach her goals in life.
Passions: her dog, sustainability and her business studies .
Hobbies: Hiking and cooking.
Main goal: living her best life inline with her sustainable beliefs.
Future goal: Open a less waste shop.
Your style in 2-3 words:
Preferred color palette: Earth tones.
Favorite color: Blue.
*Note: it’s fictional:*
Step 2 Now use this person’s name to create a logo for him/her. Remember to keep the previous criteria and guidelines we’ve covered on logos in mind. For the purposes of this assignment, you should create three logo options (of which at least one should be in full colour). There are no restrictions such as type-only, etc. so be creative! It is important, though, to treat this as a professional logo execution, which the “client” may wish to use in his/her own capacity.
Step 3 Publish the answers/data from your survey as well as a rationale (a document in which you explain and interpret your ideas) for your logos, based on this research. Also hand in the three options of the logos as PDFs and tell me which one is your favourite, as well as which one your client preferred
Designers Tea Party 